Turning ad spend into growth.
Planning, launching, and optimizing campaigns across search, social, display, video, CTV, and audio, so every dollar pulls its weight.
RAW METRICS CONSULTING is a digital advertising practice built around one idea: paid media should be measurable, accountable, and built to perform. We manage digital marketing campaigns end to end, from account structure and conversion tracking to ad copy and ongoing optimization, so you always know where your budget is going and what it's producing.
What We Do…
Campaign Setup & Launch
Full account build for new campaigns, including structure, keyword research, ad copy, and conversion tracking, so you launch with everything wired correctly from day one.
GTM Troubleshooting / Cleanup
For accounts with broken or misconfigured tags and tracking. Available hourly or as a flat cleanup fee.
Account Audit
A paid diagnostic covering account structure, wasted spend, tracking gaps, and quick-win recommendations. Ideal before committing to a retainer.
Ongoing Management
Ongoing optimization and reporting once campaigns are live. Pricing is based on how many platforms or channels are being managed.
Tracking & Analytics
GTM and GA4 implementation, conversion action configuration, and validation testing, the technical foundation for accurate reporting.
Ad Copy & Creative
Fresh, conversion focused ad copy and creative for new or existing campaigns. Available per ad set or as a full account refresh.
Why Work With Us?
Direct access — You work with the person managing your account, not a rotating point of contact.
Transparent reporting — Clear, regular updates on performance, not vague summaries.
Built on accuracy — Every campaign starts with tracking done right, so decisions are based on real data.
